So, guys, Derek, more plate smart aids.com. Today we are talking about prime hydration,

revisiting the globally exploding hydration formula that has, you know, taken the, I don't know,

what is it, like eight to a 16 year old demographic by storm? I'm just kidding. Sort of,

sort of kidding. But this company is very appealing to the younger demographic and essentially is a pseudo-hydration formula, which we'll get

into shortly, but I made a video elucidating, you know, their marketing claims, their formulations

in comparison to other

hydration formulas in the industry. And ultimately, my, you know, main criticism of them

wasn't even necessarily that the product is bad. It's more so that it's completely misrepresented

and marketed in a way that I believe is incredibly

misleading, especially when it is stacked up against other formulas that are actually going to

be supportive of performance and adequate hydration. So, you know, putting it up against a liquid

IV or an element or whatever.

And then claiming you're the shit because of like cherry-picked, terrible comparative, like, factoid's of your product.

It's, you know, it rubbed me the wrong way, frankly, and that you can kind of tell my sentiment in the video.

But I don't know why they do that.

Like, the shit seemingly sells itself for them, very successful, and they don't need to put themselves up against these other products that, you know, actual athletes should be using and stick to marketing

to kids, probably, to be honest, because that is their main demo, but they insist on, I don't know, pushing into the actual

competitive sports arena and pro sports, which is interesting because I think it's going to

lead to a lot of people using a product that is intentionally inferior that appeals to a younger

demographic solely based on taste and hype

rather than actual efficacy, but then leveraging the like competitive pro athletes to do it who won't even be using it,

which is fucking wild to see. They had a new signing today or the other day.

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