Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Everything that you want in life, every goal that you want to achieve, every dream that you want to manifest, all comes with a price tag.

There is no free lunch when it comes to

success or failure. You're going to have to pay a price and you're going to have to struggle

and you're going to have to suffer either way. To achieve any goal, to live a life that feels good

to you, you must choose the suffering that's right for you. You must accept that reality. You must

embrace that truth and you must live with it every day of your life.

The moment that you choose not to continue to pay the price of success is the moment that you choose to

suffer the consequences of failure, which is the worst kind of suffering. Be very mindful that the

suffering cost of failure is always going to be higher than the suffering price

for success. The cost and consequences of failure in a relationship, in a job, in a career,

or any area can cause a monumental amount of disruption, drama, stress, and unhappiness.

The following are just a few examples of the suffering costs of failure.

If you lack financial discipline, you will suffer the consequences of debt and sleepless nights.

If you do not manage your diet, exercise routine, you will suffer the cost of diabetes,

poor fitting clothing, embarrassment at the beach, pool party, or at the friend's jacuzzi.

And you might even die.

By not investing quality time with your children, you will suffer by paying the price of regret,

probably the rest of your life and probably a lot of psychiatry bills.

To live a great life, you must deliberately choose to pay the price of success, or you'll be by default paying the costs and consequences of failure.

Sooner or later, you will come to the understanding that you must choose your suffering.

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