This is on point. I'm Megna Chakrabardi.

We'll put a tiger on your team. Kellogg Sugar Frosted Flakes.

Great big flakes of corn sparkling with a secret sugar frosting.

Either with milk or right out of the box Kellogg Sugar Frosted Flakes are packed with energy.

And good.

Good. They're great.

Tony the Tiger circa 1959, selling Kellogg's Frosted Flakes.

Now, don't get me wrong. Back when I was a kid, much, much later than 1959, mind you.

Tony the Tiger was my pal. Hawking Frosted Flakes between Bugs Bunny cartoons on Saturday mornings.

So seen that way, Frosted Flakes are like the perfect nexus of stunning mid-century revolutions in American agriculture,

capitalism, technology, and marketing.

So stunning that milled corn, malt flavor, a smattering of vitamins and a whole lot of sugar,

more than 30% of each serving proved to be a highly effective gateway to a life eating ultra processed foods.

Today, food companies sell in Americans consume more so-called ultra processed foods than ever.

By some estimates, it could be 70% of the American food system.

New Jersey Senator Cory Booker raised the issue at a Senate hearing on nutrition back in 2021.

These food companies carefully formulate and market nutrient poor, addictive, ultra processed foods,

ultra processed foods, which now comprise two thirds of the calories in children and teens.

Awareness of the impact of ultra processed foods on Americans' health is growing.

These days, we here at On Point can't do a single show about health in this country without somebody mentioning ultra processed foods.

Here's an example just last month.

We explored why cancer rates in young people are rising.

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