Hey, so today's episode is going to be a little bit different. I'm going to talk about something

that I've been using as kind of my secret weapon when I want to understand a large complex sale.

So, you know, the good old days

when we were on site, when we could visit, it was easy to see what goes on in a large complex sale.

But today, how do we do that?

You know, the movies and the TV shows are not really realistic.

They have some of the ingredients, but it's more entertainment than it is education.

What I found is murder mysteries. Murder mysteries are great and especially today because there's so many people who cover them on the internet.

And why not leverage that?

You get all these different viewpoints and it's a lot like a sale.

Because a sale, what is it?

It's a decision.

It's to pick one thing over another or just do nothing.

And that's really what a trial is.

But a trial, you know, much more structured than an enterprise sale.

And you would think that that structure, and you know why the structure is there, because there's a lot at stake.

In a trial, it's somebody's freedom, somebody's liberty, somebody's ability to have freedom, and that's what they care most about, or

and sometimes their life.

Let me give you a great example.

A little treat. I don't know if you've heard about the Karen Reed murder up in

Massachusetts. Now I remember hearing about this on the news talking to my family who still live about a half hour from where it happened and I know the area because I grew up about half hour from there.

So it kind of has a personal connection.

...