meta_pixel
Tapesearch Logo
Log in
The Daily

What the 2020 Campaign Sounds Like

The Daily

The New York Times

News, Daily News

4.3107.6K Ratings

🗓️ 22 August 2019

⏱️ 29 minutes

🧾️ Download transcript

Summary

Song playlists at presidential campaign rallies can be about more than music — they can reflect a candidate’s values, political platform, identity and target audience. We examine the role of these playlists in the 2020 campaign. Guest: Astead W. Herndon, who covers national politics for The New York Times. For more information on today’s episode, visit nytimes.com/thedaily. Background reading:The Times analyzed playlists used by nine Democratic candidates and President Trump to see how they help set the tone for each campaign. Turn your sound on.

Transcript

Click on a timestamp to play from that location

0:00.0

Ladies and gentlemen, it's a dinner pleasure.

0:07.0

It is my honor and pleasure for me to introduce the next president of the United States of America.

0:20.0

Mary Pete Inidance, Julian Castro.

0:37.0

It's the next president of the United States of America, Elizabeth Witt.

0:47.0

Today, what the 2020 presidential campaign sounds like, politics reporter Astead Hunden,

0:56.0

on what we can learn about the state of the race from the candidates playlists.

1:05.0

It's Thursday, August 22.

1:14.0

Astead, there are of course so many ways to think about a campaign and analyze it and break it down.

1:19.0

So why did you decide to zero in on music?

1:23.0

When we think about political campaigns, essentially they are stories.

1:27.0

And the candidates are trying to tell the public a story about themselves and about what they can provide to that voters life.

1:35.0

And they do that in a lot of ways.

1:37.0

They do that through policies.

1:39.0

They do that by touting their experience.

1:41.0

But they also do that by trying to evoke a certain emotion and that often has happened through music all the way back in the 50s.

1:48.0

I for president, I for president, I for president, I for president, you like I.

1:53.0

You had Dwight Eisenhower with a jingle about we like I.

1:57.0

We think like you watching them.

2:00.0

Can it be can it be can it be can it be can it be can it be can it be can it be.

2:05.0

If you think to the 60s you have Kennedy can and these campaigns were having jingles not just to literally have the voters remember their names.

2:15.0

But they would have stories in them to evoke a certain emotion that would track with the kind of message that the campaign was trying to send.

2:23.0

Do you want a man for president who's seasoned through and through.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from The New York Times, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The New York Times and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.