You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity

every day. I'm your host, Elise Hugh. Most negotiation advice wasn't designed for women, and it shows,

according to leadership consultant, Catherine Valentine.

In her funny and deeply practical talk, she exposes the gender gap in negotiation success

and shares a powerful formula backed by research that flips the script and helps women get what we

want without backlash. If you've ever second guest asking for more,

this talk is for you.

I love negotiating.

I love negotiating.

Anyone else? More people!

As women, we have a negotiation problem.

When we negotiate, we are less likely than men are to be successful,

and we're at a higher risk of backlash.

This causes us to miss out on opportunities, earn less, and frankly messes around with our mental well-being.

Fun, right? We've all been there. There's something you want to ask for.

So we stress about it for weeks. We prepare, we take all of the

expert advice, and yet it never feels like we're coming from a position of strength. What if I told you?

That's because we've been given the wrong advice our whole lives.

What if I told you there's another way, a better way, a more authentic way designed

especially for women that will make you much more likely to get what you're asking for. I want to share a story.

Ten years ago, I was an MBA intern

with an opportunity to Fortune 50 company,

...