5 • 671 Ratings
🗓️ 14 January 2020
⏱️ 30 minutes
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0:00.0 | You're listening to the Creating a Brand podcast. I am your host, Alex Sanfilippo, and I am |
0:10.9 | especially excited about today's episode because we are covering a topic that I've had to learn |
0:15.8 | the hard way. And I'll explain what I mean during this episode, but we're talking about |
0:19.5 | starting ugly. |
0:22.4 | No, not in your dating life. |
0:23.3 | In business. |
0:28.2 | If you want to succeed, you have to be willing to start ugly and will really explain that throughout this episode. |
0:32.8 | And it applies to launching a new company, a new product, a new service, whatever it may be. |
0:34.8 | Today's guest is Chris Cremensos. |
0:40.8 | Chris is the author of the new book, Start Ugly. He is also the founder and CEO of Podfest Multimedia Expo. |
0:42.9 | It's a large podcasting conference in Florida. |
0:44.5 | In fact, it's one of my favorite. |
0:48.8 | Stay tuned after the episode because I will be giving away a free ticket. |
0:52.9 | Someone can come as my guest and also a discount code for anyone else who would like to attend. |
0:54.6 | Chris's book needs no explanation or introduction. We really dive deep into what it means to start ugly throughout this episode, |
0:58.6 | and I believe you'll find it extremely helpful. So let's not wait any longer. Here's my |
1:02.2 | interview with Chris Cremenses. Chris, thank you so much for being on the Creating a Brand |
1:10.8 | podcast today. Hey, Alex, thanks for having me on the Creating a Brand podcast today. |
1:12.1 | Hey, Alex, thanks for having me on. |
1:13.6 | You know, before we started this, we had a short conversation here, and this is not |
1:17.6 | necessarily on our main topic, but I wanted to mention this. |
1:20.4 | You mentioned that the book we're going to talk about today took you 41 years to write. |
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