What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 September 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1 [00:44] Adjust the title or meta-description. [00:55] Clickflow is a tool that will help you adjust the title and meta-description. [01:20] Go look at the content that ranks above you. [01:33] See what they are doing that you are not. [02:25] Stone Temple did a case study on keywords, how they rank, and if they matter. [02:54] When it comes to Google, user experience and link-building matters. [03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you. [03:34] The best link is the from the exact page that ranks for the term for which you would like to rank. [04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them! [05:32] That’s all for today! [05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about what you should do with your keywords that rank on the middle of page one.
1:02.0	So search and result pages. words that are the middle of page one.
1:03.0	Search and result pages.
1:05.0	In the middle, what should you do when you have a keyword that is in the middle?
1:09.0	Well, here's one thing you could do immediately
1:11.0	that actually I've seen help more often than not is actually
1:14.8	adjusting the title or the meta description once you adjust it and you have better copy the
1:19.2	click the rate goes higher well and you have a tool for that too. Oh yeah, there's a tool for that.
1:23.7	There's a segue.
	...

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