What Should You Do When Marketing is too Expensive? | Ep. #845

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 November 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive? [00:36] Each year, the costs go up. [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads. [01:05] Those channels produce good ROI. [01:19] However, the best ROI comes from conversion optimization. [01:46] Profitwell is a pricing services company. [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise. [02:36] They have found that content marketing remains effective. [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer. [03:47] Clickfunnels will help you maximize your funnel. [04:40] It’s rare that people focus on the lifetime value of their customers. [04:47] That’s it for today! [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we are going to talk about what you should do when marketing is too expensive.
1:02.0	So in what context are we talking about marketing is too expensive?
1:02.8	So in what context are we talking about marketing being too expensive?
1:05.6	Well, in each year the costs are continually rising.
1:08.3	Yeah, especially paid.
1:09.4	Exactly.
1:10.0	And when we look at data, we served over 200 companies,
1:13.8	we found that the majority of companies are spending their money
1:16.0	on Google AdWords, then Facebook ads and X,
	...

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