What Should You Do to Combat Your Declining Facebook Reach? | Ep. #456

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 October 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage. Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach? 00:40 – Facebook keeps on screwing everyone over 00:50 – The algorithms are changing and this will push people to boost their ads 01:20 – Boosting posts for traffic does NOT work 01:38 – Boosting pages for engagement can work, but it’s expensive 02:00 – Facebook Watch is going after YouTube 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube 02:38 – Diversify—use other platforms to boost your Facebook reach 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy 03:10 – That’s it for today’s episode! 3 Key Points: Facebook’s algorithm is constantly changing which can disrupt people’s marketing campaigns. Boosting posts is expensive and will not work if your video is not viral. Leverage other platforms to increase your Facebook reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:56.0	I'm Eritt Sue, and I'm Neil Patel, and today we are going to talk about what you should do
1:01.0	to combat your declining Facebook region reach and I think this is really
1:04.0	relevant for you based on what you've done in the past with Facebook so what can you
1:08.1	speak to around this Neil yeah basically just keeps screwing and screwing everyone
1:12.3	over you buy fans you have reach, it's
1:14.6	getting lower and lower. It's not just me who's seeing that, it's everyone. And they're doing it because
1:18.8	the way their algorithm works is if people don't keep engaging with their page they stop seeing the post so you can do things
1:24.4	like boost your post so more people see it and then even though the boosting sucks are
1:29.1	a Y-W-Y's if people who normally don't engage start, then what's going to happen is when you
1:34.2	post without spending money on page boost, more people are going to start seeing your stuff.
	...

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