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Marketing School - Digital Marketing and Online Marketing Tips

What Should You Do if the Wrong Page Ranks for a Target Keyword? | Ep. #302

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 29 May 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one. Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do if the Wrong Page Ranks for a Target Keyword? 00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies 01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for 01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people 01:33 – Eric is currently testing having a ranking table with different agencies 02:11 – Eric is still trying several different things at the moment 02:21 – Neil suggests making internal links between your pages 02:25 – Google usually sorts things out and it’s just a question of time 02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities 02:44 – Neil will then improve the keyword density on a page that isn’t ranking 02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank 02:59 – Promote the pages that aren’t ranking 03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself 03:22 – Neil built links to the SEO tool page and increased social media shares 03:32 – Within 3-4 months, it sorted itself out 03:49 – Marketing School is giving away a free 1 year subscription of Zapier which helps you tracks the lifetime ROI of your Facebook campaigns 04:20 – Subscribe, rate and review Marketing School 04:23 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Creating internal links between your pages can help distribute and redirect your traffic. Promote pages that aren’t ranking through constant social media shares. Check your keyword densities and ask people that are linking to your page to link to the page that you WANT to rank. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Yolkata.

0:57.0

And today we're going to talk about what should you do

1:00.0

if the wrong page ranks for a target keyword.

1:03.2

So this was actually really interesting for me right now.

1:05.7

You know, curious to get your thoughts,

1:07.6

but I'll just give you an example.

1:08.8

I mean, so we have a blog post right now that ranks for online marketing companies or

1:14.2

internet marketing companies which is a pretty valuable keyword considering that I

1:18.6

run a online marketing company or an online marketing agency right so? So, you know, there's also, I mean, that keyword itself, when I look at ad words,

1:28.0

we're talking 20, 30 dollars per click, right?

...

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