What Should I Know When it Comes to Getting Sponsors for My Podcast?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 15 December 2016
⏱️ 10 minutes
🧾️ Download transcript
Summary
Today's question comes from Jonathan, who has a question about podcast sponsors. Do you sign a contract with podcast sponsors, or is it a hand shake deal? What details should you consider when you sign on new sponsors for your podcast? What do you look for in a podcast sponsorship relationship? What should you include in the contract? Jonathan's website is at http://www.salespurpose.com/. Do you have a question about podcast sponsors? Record it at http://www.askpat.com/.
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Transcript
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| 0:00.0 | Ask Pat. |
| 0:05.1 | AskPath.com.com.com. |
| 0:09.0 | AskPaths. |
| 0:10.0 | Hey, what's up, everybody? |
| 0:11.9 | Pafflin here and welcome to episode 758 of Ask Pat. |
| 0:15.5 | Thank you so much for joining me today. |
| 0:17.2 | As always, I'm here to help you by answering your online business questions five days a week. |
| 0:21.1 | All right. Now, here's today's question answering your online business questions five days a week. All right. |
| 0:21.4 | Now, here's today's question from Jonathan. |
| 0:23.8 | Hey, Pat, this is Jonathan Stewart with salespurpos.com. |
| 0:27.2 | I'm launching a new podcast next week, and I had a question about sponsors. |
| 0:32.8 | When you get a new sponsor for a podcast, do you traditionally sign a contract with them? |
| 0:39.3 | Or is it just kind of a handshake deal? |
| 0:41.3 | Not sure about how that process goes and I'm planning on, of course, being very successful |
| 0:47.8 | with this podcast, answering sales questions. |
| 0:51.3 | And I just want to make sure that when that question comes that I have the right |
| 0:55.5 | answer and that I have everything in place. |
| 0:57.8 | So do I need a contract that they sign or is it just something that's a handshake deal? |
| 1:04.2 | And also is it traditionally do you sign like if you do sign a contract, is it like a one-year |
| 1:08.4 | contract or is it something different? Thank you. |
| 1:12.4 | Hey, Jonathan. Thank you so much for the question. When I reach out to a potential sponsor or one |
| 1:18.9 | comes to me and the relationship just makes sense and we typically come to terms via email in terms of, you know, how many episodes, how much, |
... |
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