Well, welcome back to another episode and this one, you're going to get to look at ads for three of my clients and see how visually your ad should be set up so that the one, two, three, four components that somebody will first see of your ad all complement each other so that your ad is more effective i.e. you make more sales

or you reduce your lead costs. Hi my name is quajjo. Welcome back to an episode of the art

of online business. I'm the new host if you wondered where I came from because you haven't met me

before. Hello and I got a link in the description

to another episode where you can see where Rick already went, the previous host, what he's

doing now and why he chose me to carry on the art of online business, bringing you tips and

tricks and strategies to scale up your course creator business from low six figures to high six figures like

nine hundred and eighty seven thousand dollars a year gross annual revenue I just

picked that one but that's what I mean by high six figures and I am a Facebook

ads manager so you will still get good Facebook ads management tips if you're

listening to the audio version of the podcast now would be a great time to click in

the show notes below go over to the art of online business YouTube channel and

continue to watch this episode there because this is visual I will do my best

to describe as much as I can for you

auditory only folks but definitely head over to the YouTube channel to see these ads that I'm looking at.

And so right here on the screen I'm looking at one client of mine better at beach volleyball.

Now an ad has, as I'm going to make this bigger for you, an ad has four components. The ad creative, which is in the middle here. This is a blue background. It has bold white text on a red shape. It says free beach volleyball drill book and there's a

person doing a spike and there's a volleyball sitting there. The ad creative is

designed to stop the scroll, right? I'm not married to super wonderful pretty ad

creative while we can do that. If you look at this one it's rather simple but it's

effective. We know because we've tested a lot. So that stops to scroll. Now, where does somebody's eyes go

after they look at the ad creative? It goes right above the ad creative to the two or three lines of text.

...