What sex, soap and alcohol taught me about making an impact | Myriam Sidibe
TED Talks Daily
TED
4.1 • 12.1K Ratings
🗓️ 22 August 2025
⏱️ 14 minutes
🧾️ Download transcript
Summary
What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business.
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Transcript
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| 0:00.0 | Sharing intimate photos of her without her consent. |
| 0:03.0 | Unwanted touching. Unwanted comments. Unwanted nudes. |
| 0:06.6 | Controlling what she can and can't wear. |
| 0:08.5 | Controlling who she can and can't see. |
| 0:10.3 | Threatening her. |
| 0:11.6 | Enough. This is abuse. |
| 0:14.3 | If you think it's wrong, act on it. |
| 0:16.5 | Call it out, show support, report it. |
| 0:19.4 | There are many ways you can safely tackle violence against women and girls. |
| 0:23.4 | Find out how at gov.uk slash enough. |
| 0:27.3 | If someone is in danger, call 999. |
| 0:33.0 | This episode is brought to you by the Leading Into Tomorrow podcast from EY. |
| 0:37.9 | We talk a lot on this show about ideas that shape our world. |
| 0:42.2 | But what about the people shaping the future of public service? |
| 0:45.8 | In Leading Into Tomorrow, EY brings you discussions with government and public sector leaders |
| 0:50.4 | who are navigating complex challenges and transforming their organizations to serve citizens better. |
| 0:56.5 | From managing an evolving risk landscape to exploring how AI is reshaping government, |
| 1:02.2 | these leaders aren't just talking innovation. They're living it, and the conversations go deep, |
| 1:07.0 | not just the what, but the how. Whether you work in government, care about public services, |
| 1:12.0 | or are curious about what leadership looks like |
| 1:14.4 | in an era of rapid change, |
| 1:16.9 | this series offers inspiring insights |
... |
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