What’s Your Personal Brand? Is Brand Building Worth it?

After Hours

TED Audio Collective / Youngme Moon, Mihir Desai, & Felix Oberholzer-Gee

Hbr, Business/investing, Ideas, Mba, Economics, Professor, Business/management, News/business News, Management, News, Presents, Finance, Faculty, Harvard, Business

4.8 • 1.4K Ratings

🗓️ 24 May 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand? And, why do we still struggle to understand the value of brands given all the data we swim in?

Transcript

Click on a timestamp to play from that location

0:00.0	Ted Audio Collective
0:08.0	Got a business problem?
0:09.0	There's a Ted Talk for that.
0:10.4	Stay updated on everything business.
0:12.4	On Ted Business, a podcast hosted by Columbia Business School Professor Modoupe Akanola.
0:18.0	Every week, she'll introduce you to leaders with unique insights on work, answering questions
0:22.4	like, how do four day work weeks work?
0:25.2	Do will a machine ever take my job?
0:27.7	Get some surprising answers on Ted Business, wherever you listen to podcasts.
0:43.7	Hello, everyone.
0:44.7	You're listening to After Hours.
0:45.7	I'm Felix.
0:46.7	I'm Meher.
0:47.7	And I'm Jill Avery, Senior Lecturer at Harvard Business School in Marketing.
0:51.7	Wonderful to have you, Jill.
0:53.2	Thanks so much.
0:54.2	Glad to be here.
0:55.2	Jill, I understand you just came back from Brazil.
0:58.2	I did.
0:59.2	I was visiting a company for a new case study down in Rio de Janeiro.
1:04.6	The case is about a company called Farm Rio, which is a fashion brand originated in Brazil,
1:11.1	but recently launched into the U.S. and moving quickly into Europe.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from TED Audio Collective / Youngme Moon, Mihir Desai, & Felix Oberholzer-Gee, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED Audio Collective / Youngme Moon, Mihir Desai, & Felix Oberholzer-Gee and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.