On today's show, we go right to the heart of the matter. What is your brand? What's your brand? Are you painter guy? Are you team book guy? Are you toy guy? Are

you executive guy? Uh, which brand fits you the best or which brand do you think fits

characters and talent the best? Uh, directors Are you a blockbuster guy?

Are you auteur guy?

And then we get to the heart of characters as well.

It's all about branding.

What brand are you bringing to the page?

What brand do the fans know you buy?

We go all in on who's, what brand is it? where is it anyway. On today's Rob's observations.

And here we go. We're off with another episode of Robbzorations. I'm Rob Leifeld. I'm your host.

It's going to be about comic books and comic books superheroes

and everything that comic book and comic book superheroes touches.

So that's your fair warning.

If this is your first time and you got the wrong observations,

there you go.

I'm just letting you know comic books is my life,

just like soccer is life for Pele and basketball was life for

MJ comic books is my life I talk about them I talk about everything that that's going on with

them because now there's something new every day not a single day is there not a headline

about a comic book something very very often not as much about the comic books as we

would like, but I can get to control that here on my, you know, podcast and steer you where I would

where I would very much like you to go. And I will always very much like you to go back to the

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