4.4 • 1.9K Ratings
🗓️ 10 August 2012
⏱️ 13 minutes
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0:00.0 | Hey everyone it's Kurt we need your help with our annual survey this is your last chance to help us get to know you so we can make idea cast even better for you |
0:09.8 | it's easy just go to HBR.org |
0:13.0 | podcast survey. |
0:15.0 | Again, that's HBR.org. |
0:17.0 | And thanks for listening. Welcome to the H-Bcast from Harvard Business Review. I'm Sarah Green. |
0:37.0 | I'm here today with Dan McGinn, a senior editor at HBR, and author of an article in our September issue called Too Many Pivots Too Little Passion. |
0:46.4 | What's wrong with today's entrepreneurism? |
0:48.9 | Dan, thanks so much for joining us. |
0:50.7 | Thank you. |
0:51.7 | So in the piece, you write that today's entrepreneurs aren't so much |
0:54.7 | building companies to last as they're building companies to be acquired by Google. What |
0:59.3 | led you to that conclusion? So in the piece I looked at four recent or upcoming books about |
1:05.6 | startups. Mostly they deal with tech startups. The best known of the books is |
1:10.8 | the Lean Startup by Eric Reese and all the books really describe |
1:15.0 | what's become the very popular way to do startups mostly tech startups which |
1:20.6 | is to hack together very quickly a very rudimentary product, get it out there in front of the customer as fast as you can, |
1:30.0 | and use that feedback to change it, even if changing it means moving to a completely |
1:35.3 | different kind of business. So it's the changeability aspect that makes these |
1:40.7 | companies seem much different than the companies we saw a generation ago. |
1:44.7 | It seems like a lot of these companies will start one thing, completely change to something |
1:49.3 | else, and have a third idea going within 10 days, and there seems a little bit of a |
1:53.1 | flightiness to it at times. So my question though to you is there anything wrong |
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