What’s Working on Social Media (And What’s Not) with Abby Kuykendall

The Alli Worthington Show

Alli Worthington

Health & Fitness, Self-improvement, Education, Society & Culture

4.8 • 634 Ratings

🗓️ 18 August 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Uplift app is here! Try it free for 30 days To close out Smart Girl Summer, I’m bringing you a powerhouse conversation that’ll change how you show up online. I’m sitting down with my brilliant coaching client and social media strategist extraordinaire, Abby Kuykendall, to spill the tea on what’s actually working—and what’s quietly crashing and burning. Abby’s been deep in the trenches, testing strategies, experimenting with content, and navigating platforms like a pro. She’s here to give us the real scoop: what’s converting, what’s worth your time, and what you can finally stop stressing over. So if social media has felt like a confusing mess lately, this episode is your permission slip to breathe, reset, and even rekindle your love for a platform you thought was dead to you. Clarity, confidence, and a whole lot of wisdom—this one’s a must-listen. Timestamps: (0:57) - How Abby’s Social Media Journey Sparked a Business Breakthrough (03:16) - What’s Actually Working on Social Media Right Now (09:13) - Platform Breakdown: What You Need to Know Before You Post (11:37) - Why Abby’s Doubling Down on Pinterest and Facebook (and Seeing Results) (17:10) - Abby’s Process for Writing Her Book WATCH ALLI ON YOUTUBE Links to great things we discussed: Abby’s Book Recommendation - Spiritual Gifts: Learn to Define and Utilize Your God-Given Gifts Abby’s TV Show Recommendation - Bosch Abby’s Skincare Recommendation - BYOMA Gel Cream Moisturizer Don’t forget to sign up for one of Alli’s FREE COACHING Calls - https://alliworthington.com/freecoaching I hope you loved this episode! 🎉Don’t forget to hit that subscribe button on Apple Podcasts and Spotify so you never miss a thing. And guess what? We're on YouTube! If you're loving the content, show us some love by leaving a review and giving us some stars—it means the world to me! Take care, and stay fabulous! xo, Alli

Transcript

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0:00.0	I think that actually like the Lord kind of honors when you kind of like walk away from something maybe that the world is saying like you need to do and then you step into kind of like obediently following him.
0:10.6	And I think that, you know, that's what I've done with my platform.
0:16.2	This is our final Smart Girl summer episode and I'm sitting down with my business coaching client, Abby Kirkendall, to dig into what's actually working in social media right now and what's not working.
0:32.3	Abby's going to tell us all.
0:33.4	She's tested strategies and content types and platforms, and she's sharing what she's seeing firsthand.
0:39.5	We'll talk about what to double down on and what to ditch.
0:43.1	So if social media has felt like a mystery lately, this will bring clarity, and you might just be surprised by the one platform that's worth giving another shot.
0:51.5	But before we talk to Abby, I want to tell you.
0:55.0	Okay, let's dive in with Abby. Abby, welcome to Smart Girl Summer. Here's the thing about you.
1:01.0	You seem to be so natural on social media that it makes me jealous. Me, as your business coach,
1:08.0	I get jealous with how you turn like camera on and you just come to life
1:13.2	and it's so easy what is the whole story with you in social media okay so you know here's the thing
1:19.4	I have a a love of authenticity and a love of being vulnerable with people and that's just how I
1:25.7	operate my family says I overshare And I think that that's actually a good
1:30.2	thing when it comes to social media. And I've been, you know, in social media in a lot of different
1:36.7	capacities from being in the corporate world and managing for a Fortune 500 company, but also managing
1:43.1	social media for small businesses locally in my community.
1:47.4	And maybe like what? Eight years ago, I decided, you know what? Hey, I'm doing this for everybody else.
1:53.0	Why don't I do it for myself? And started a little channel for myself. And so that was, I wouldn't
1:59.2	say, like, necessarily a leap of faith,
2:02.1	but it was taking me out of my comfort zone at that point. But I just view social media as like
2:08.3	all of my friends. These are all my friends I'm talking to. So you've never been in your head with
	...

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