What’s Working Now with Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 13 June 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
In this episode of Perpetual Traffic, Ralph, Kasim, and special guest, Kobi Topaz from Tier 11, dive deep into the world of digital marketing. They explore the evolution of Google search, underscored by the introduction of ads and the shifting paradigm of generative AI from an options framework to a focus on providing validated responses. Kobi highlights the game-changing move by Facebook to remove text limitations in ads, advocating for the power of simplicity and authenticity. The experts recognize the merits of experimenting with various tactics, but stress the importance of scroll-stopping creative content. Even with the rapid advancements in AI automation tools, they emphasize the need for client collaboration to maintain brand alignment in advertising.
Chapters:
- 0:00:00 - Excitement Over New Google Search Experience (SGE)
- 00:03:27 - Google's New Search Experience: In-Line Citations and Zero Ads Above the Fold
- 00:09:50 - The Future of Google Search: AI's Shift from Options to Focused Answers
- 00:12:51 - Stay Ahead of the Game: Fundamental Changes Coming to Google Ads
- 00:16:11 - The Role of Human Creativity in Video Advertising: Insights from Perpetual Traffic
- 00:22:16 - Lowering CPA with Blended Retargeting Audiences
- 00:24:27 - Revolutionizing Ad Strategy: Video Views and Retargeting for Sales
- 00:28:06 - Navigating the Messy Middle: Understanding Customer Acquisition Journey
- 00:32:33 - Revamping Meta Ads: Insights from Kobe Topez
- 00:33:48 - Revolutionizing Ad Design: Heavy Text and Simple Photos in Native Ads
- 00:35:26 - The Ugly Squeeze Page that Outperformed: Lessons in Effective Marketing
- 00:39:56 - The Power of Responsive Ads: One Mistake, Highest Performance
- 00:41:21 - Balancing Performance and Brand Guidelines in Ads
- 00:46:43 - Compelling Creatives: Boosting Campaign Management with AI Automation and Collaboration
Resources Mentioned:
- Labs With Google
- Juvenon
- The Lost Book of Herbal Remedies
- Episode 492: [Case Study]: 628 Personal Injury Law Signed Cases In 9 Months
- Episode 486: How An ECommerce Brand Scaled From $1K To $15K/Day With Molly Pittman
- Episode 496: How AI & AI-Powered Ads Will Completely Transform Your Marketing
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here. |
| 0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
| 0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.8 | or customers and then convert them typically at bottom of funnel. |
| 0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
| 0:52.6 | to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:12.9 | And the match rate is awesome. |
| 1:15.0 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCritter, we twisted |
| 1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
| 1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
... |
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