Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out.

We are back for what's up this week from the Do This Not That podcast. This is our short episode where we break down what's going on in business and marketing and life.

And then we still have our other episodes later in the week.

So let's jump into it.

What is going on with marketing stuff?

So one of the biggest, I would say trends in marketing right now is something called pre-season marketing.

You know, all of us as marketers, we're always using urgency to drive everything.

Two days left, today's your last chance, whether it's for a webinar registration or a sale,

whatever other nonsense you're doing.

But pre-season marketing is really, really growing and basically really bleeds out of the holiday.

So at the holidays, what pre-season marketing means is people start selling Christmas

decorations in the summer, earlier and earlier every year that people are promoting their offers,

whatever there are, business offers, consumer offers, donation offers for nonprofits,

just way earlier than they ever have.

And so we're seeing it now from some major marketers, and there's something that I'll give

you a tactic that you can do that I think can radically change the performance of all of your

marketing.

But in general, the stack kind of blew my mind for World Data Research.

Okay.

Early access marketing across both business and consumer categories is up 35% year over year, early access marketing, meaning marketing tactics that are focused on early access.

As an example of that, Salesforce has their big annual conference called Dreamforce every year.

So in the past, in 2025, their event is in September, October every year.

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