What’s Up THIS WEEK: Huge AI Google Update! Email Tactic Surging! 📺 TV Show News!! | Ep. 417

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 24 September 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Google just dropped a curveball for anyone using Chrome: you can now type prompts straight into the address bar and get Gemini-powered answers without ever leaving your browser. Jay Schwedelson unpacks why this matters for marketers, why LinkedIn isn’t punishing you for adding links (despite the myths), and the seasonal email trick that quietly spikes open rates. Plus, he can’t resist dropping in some TV takes—from Love Is Blind to the sad end of Outrageous Pumpkins.

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Best Moments:

(01:00) Chrome’s address bar turns into an AI prompt box with Gemini

(01:30) Why Jay thinks Google might win the AI wars

(02:30) LinkedIn’s product director says links do not kill reach

(04:00) Starting October, “invitation” subject lines boost opens by 24 to 28 percent

(06:00) Jay’s fall TV lineup: The Girlfriend, Love Is Blind, and a canceled pumpkin show

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That Podcast presented by Marigold.
0:21.4	This is our short episode or a breakdown on this week in business, marketing, and life,
0:25.9	pop culture, whatever.
0:27.4	And we still have our longer episodes at the end of the week, but we like to see what new stuff is going on.
0:31.4	So one of the huge things that's going on is that Google has brought their AI mode to the Chrome address bar. What?
0:41.8	Okay. So Google has Gemini. That's their version of chat GPT. And nobody really goes to Gemini.
0:48.8	But what Google is now doing as of this week in the United States hasn't rolled out globally yet you know
0:55.0	when you go to your Chrome bar and you could write something and it automatically searches it on
0:59.7	Google well now your same Chrome bar in your browser you can use that as if it's a prompt bar
1:06.4	like the same way you would go to chat GPT or any other AI tools you could use that as your
1:10.8	prompt bar and you could ask it whatever you want the same way you would go to chat GPT or any other AI tools. You could use that as your prompt bar, and you could ask it whatever you want, the same way you'd ask any other AI tool. And when you hit Go, it's going to use Gemini, and it's going to give you all the info that you're looking for as if you were on an AI tool. And this is great. And I think in general, I'm going to make, I have a hot take. By the way, I hate when people say hot take. I really do, but here's my hot take. I think long term, Google's going to win the AI wars. I do. I think they're going to beat Chat GPT. I think they're going to beat all of them. They just have too much in place that we all use.
1:45.7	And if they start to embed it the way they're doing it in the Chrome bar, I think they're
1:48.6	going to win.
1:49.6	And why does this matter for marketers?
1:51.6	Because we steer all of our efforts to how do we show up in chat GPT?
1:57.1	How do we show up in Claude?
2:00.1	Not enough of us are really looking at how we're showing up in Google's AI mode or Gemini results or things like that.
2:07.9	So I would be messing around with the Chrome Bar and checking that all out.
2:12.6	Other stuff that's going on, there's LinkedIn stuff, there's email stuff, all sorts of stuff.
	...

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