What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 12 May 2026
⏱️ 10 minutes
🧾️ Download transcript
Summary
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Half the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.
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Best Moments:
(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars
(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily
(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks
(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away
(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you
(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. |
| 0:05.1 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.6 | We also keep it short, like this intro. Let's check it out. |
| 0:16.5 | We are back for what's up this week. We're breakdown. What's going on in business and marketing and life? |
| 0:22.4 | So let's jump into it. Well, it's finally here. OpenAI, the company that gives us ChatGBT. |
| 0:28.0 | The ad manager is now live. You can now go on and you can start to run your ads. |
| 0:36.1 | And not only that, and this is not a commercial for |
| 0:38.2 | running ads on chat GPT, but I think if you're in marketing, you're going to have to kind of |
| 0:42.8 | care about this. The big thing they did is they dropped the minimum completely. When they first |
| 0:48.4 | rolled out the ads, Open AI first out rolled out ads on ChatGPT, the minimum was $200,000, |
| 0:54.4 | and then they dropped it to $50,000. And then they dropped it to $50,000. |
| 0:56.8 | And now they dropped it to whatever it is that you want. |
| 0:59.4 | So if you literally go to ads. |
| 1:02.1 | Dot openAI.com, you can, they give you a very simple process where they're doing, you |
| 1:07.5 | know, the bidding, just like the other platforms. |
| 1:10.4 | Obviously, it doesn't have all the bells and whistles that the other, like Google has, because that's been around forever. But right now, officially, you can start to run your ads. If you're a small business, a big company, it doesn't matter. No minimum spend. Okay, you could fund campaigns directly in the platform. Cost per click bidding is live. |
| 1:27.7 | And we're seeing early cost per click bids somewhere in the area of, you know, three to five |
| 1:32.4 | dollars per click. So that's probably the biggest change to marketing that we're going to see in a |
| 1:36.9 | long time. But we're excited to start testing that. So what else is going on? I saw this article |
| 1:42.8 | in the New York Times over the week and it caused a lot of buzz all over |
| 1:47.0 | social and I want to know everyone's take on this, which is that they published a piece that |
| 1:52.7 | said meta is at the beginning of the end, that it is all going to die, that Facebook is going |
... |
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