What's the Snark on Cupcakes & Cashmere?

Snark Bait

Cloud10

Society & Culture, News, Entertainment News, Tv & Film

4.6 • 872 Ratings

🗓️ 8 May 2025

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As her blog name suggests, Emily Schuman - aka "Cupcakes & Cashmere" - is an OG millennial influencer with a seemingly perfect life, perfect house, perfect family, and enough snark-worthy moments to warrant a dedicated subreddit. Make sure you follow us on Instagram and watch full episodes on ⁠⁠⁠⁠YouTube⁠⁠⁠⁠! ⁠⁠⁠⁠@snarkbaitpod⁠⁠⁠⁠ ⁠⁠⁠⁠@xknowsall⁠⁠⁠⁠ ⁠⁠⁠⁠@soph_ross⁠⁠⁠⁠ JOIN OUR PATREON ⁠⁠HERE⁠⁠! Approximate Timestamps: 0:00 - Intro 09:00 - Initial Thoughts & Feelings 11:00- Who is Emily Schuman, AKA Cupcakes and Cashmere? Overview & Early Life 20:00 - Rise of Cupcakes and Cashmere (with Major Milestones) 2008-Present 36:00 - Controversies - Exclusionary Sizing (2015), Ex-Employee Alina Saga, Diversity and Racism (2020), Content Authenticity (ongoing), Brand Direction and Ownership (2023), 1:00:00 - Personal Life - Relationship, Parenting Critiques, Trips to Japan 1:11:00 - Final Thoughts and Wrap-Up Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:41.4	A wonderful offer.
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0:47.9	Woo-hoo! I'll get the popcorn.
0:49.6	Get two-for-one cinema tickets every Tuesday or Wednesday with Compares the Market.
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0:59.3	T's and Cs apply.
1:00.7	Hey, everybody.
1:01.3	Welcome back to another episode of SnarkBate.
1:03.3	I'm Christy.
1:04.0	I'm Sophie.
1:05.0	And today we are diving into an OG influencer, cupcakescakes and Kashmir,
1:11.0	aka Emily Schumann.
1:12.2	We are talking all about her rise,
1:15.5	her controversies.
	...

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