What’s the ROI of Your Mother?
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 10 May 2026
⏱️ 6 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I dive deep into the intangible factors that drive real success. I explain how the most important metrics in my life: confidence and self-esteem can’t be tracked on a spreadsheet. I also share personal stories from my childhood as an immigrant, including my earliest memory in America and how my mother’s parenting style shaped my temperament as a leader today.
Happy Mother's Day to all the wonderful mothers out there 💜
Transcript
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| 0:00.0 | I was in the room with a very conservative CMO |
| 0:04.0 | and she was really drilling me. |
| 0:06.0 | She was like, but what's the ROI of social media? |
| 0:09.0 | And I'm giving her my best stuff. |
| 0:10.0 | For example, if you want some best stuff, |
| 0:12.0 | go look at what your engagement rate is on your Facebook page. |
| 0:15.0 | You have a certain amount of fans and then you have a post. |
| 0:18.0 | Go look at the number. |
| 0:19.0 | Is it 0.01? Is it 0.02? It doesn't matter how many fans and Twitter followers you have a post, go look at the number. Is it point 0.01, is it point 02? It doesn't matter how many fans and Twitter followers you have, it's how many of them are gonna buy something and give a fuck. So she's drilling me and I'm giving her some really good metrics at least for a 2011 world and she's pushing, and I know why, she works on a conservative company and more conservative she comes across, the more likely she'll be the CEO. |
| 0:38.3 | I get it, I'm fine. |
| 0:39.3 | But she's pushing and pushing. |
| 0:41.3 | And finally I look at her and I go, she's like, but Gary, what's the ROI? And I'm like, da-da-da-da. She's like, but what's the real ROI of social media? and I'm doing my normal thing like can you give me the ROI of television and print? |
| 0:51.6 | Because I love that you spend a shitload of money on Vogue and you're buying a subscription, |
| 0:55.3 | but can you guarantee me that somebody's looking at the ad on page 139? Because you can't. And I'm giving everything I've got. And she's still punching me directly in the throat. So I had to pull it out. She goes, what's the ROI of social media? What's the ROI of social media? So I look at her and go, what's the ROI of your mother? This is the Gary Vee audio experience. She said, excuse me. |
| 1:18.6 | I said, uh-oh. I said, I have no interest in making a mother joke and I'm not |
| 1:24.6 | making fun of you. But let me explain one thing to you. |
| 1:29.2 | The ROI of my mother is everything. |
| 1:31.9 | The reason I'm going to buy a multi-billion dollar sports franchise |
| 1:35.3 | is because of my mother. |
| 1:36.7 | My mother, the way she parented me, which oh by the way is |
| 1:39.3 | perfectly, is the reason I have the ability, the confidence, |
| 1:42.6 | and absolute wherewithal to execute the businesses that I'm building. |
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