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TED Talks Daily

What's the point of digital fashion? | Karinna Grant

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 β€’ 11.9K Ratings

πŸ—“οΈ 28 February 2024

⏱️ 12 minutes

🧾️ Download transcript

Summary

What if you could own more clothes without crowding your closet or growing your carbon footprint? Introducing the dematerialized future of your wardrobe, digital fashion entrepreneur Karinna Grant talks about the brands selling pixelated clothes via NFTs and augmented reality β€” and explores the creative and sustainable potential of fashion that transcends physical constraints.

Transcript

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0:00.0

Ted Audio Collective.

0:02.0

Audio Collective.

0:04.0

It's Ted Talks Daily.

0:10.0

I'm your host, Elise Hugh.

0:12.0

A future is coming when many of our clothes... Talk Daily, I'm your host, Elise Hugh.

0:12.5

A future is coming when many of our clothes are no longer items we wear on our physical bodies.

0:18.4

Instead, there'll be digital outfits that our avatars would wear inside games and other metaverses.

0:24.0

In her 2023 talk from Ted Women,

0:27.0

entrepreneur Karina Grant shares the promise and the possibility

0:30.0

of this

0:34.0

by the imminent revolution within fashion.

0:42.1

By 23 you just might have a smaller wardrobe than you have now. Not just because you've already checked

0:45.2

which items spark joy, but because you probably won't own as much physical clothing.

0:51.3

I'm not just saying this because typically we own more than we need

0:55.6

and we actually only wear 20% of our wardrobe, but because dematerialization will have taken over fashion.

1:07.0

Think about the books that you on, the music that we listen to, they are now in the cloud and many of our favourite stores are online.

1:12.0

And this is happening to our clothes too.

1:15.0

Digital versions of physical products and digital only products are making their way

1:20.6

into our lives through gaming, social media and shopping.

1:25.8

Digital fashion is made of pixels rather than thread and it's still a relatively new

1:31.6

sector of the virtual goods industry.

1:34.0

But in the last five years it's kind of exploded and we've seen zeitgeist moments

...

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