What's the Deal With Ello?
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 8 October 2014
⏱️ 14 minutes
🧾️ Download transcript
Summary
#QOTD: Would you pay $10 a month for Ello?
Look the bottom line is that Ello raised venture capital. The investors are looking for a return on their investment, so they're going to have to figure out a business model. So the question becomes, if they're not going to sell your info to advertisers, are they going to charge a fee to use the service? Now look they may come up with something totally new and innovative, and God bless Ello if they do. I'm rooting for everybody all the time.
My big thing is that **people don't care if you're selling their data**. We actually want targeted ads. When I'm in the market for another pair of Nikes, I WANT to see ads for them. Now there are those of you who disagree, but the data shows it. We'll take them when they go from ads to content.
So here's the thing:
1. I think the way Ello is financially structured has vulnerabilities.
2. This has happened before with things like Diaspora. It didn't work.
3. I'm not in love with the actual product, but I'm glad they're moving and innovating.
I'm not Nostradamus. I like to make my call when I actually see something happening, and so I think it's too early to say that, but my intuition says they're going to eventually charge, which is going to turn a lot of users off.
Transcript
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| 0:00.0 | On this episode, I talk about Kickstarter, Twitter, Facebook, and finally, L.O. |
| 0:08.0 | You keep asking questions, I'll keep trying to answer them. |
| 0:12.5 | Hey everybody, this is Gary Vay, nerd chuk, and you're watching the Ask Gary V-Show |
| 0:20.6 | episode 27. |
| 0:22.6 | Fun fact about the number 27, D-Milner. |
| 0:26.1 | The number one pick from last year is coming back off the injured list to play this Sunday |
| 0:30.4 | against the Chargers, quick little prediction, 37 chargers, 7 jets. |
| 0:36.0 | Let's go. |
| 0:38.0 | David asks, Instagram seems great for jabs, but not for right hooks. |
| 0:42.3 | Any ideas or predictions on using it to make right hooks? |
| 0:45.5 | David, there's an interesting thing here and I want to go, I'm going to go deep today |
| 0:48.9 | because I've got just got whiff of the questions and so this could be a very deep episode. |
| 0:53.6 | A deep and deep episode. |
| 0:55.7 | I said it twice. |
| 0:56.7 | Deep and deep episode of the Ask Gary V-Show is coming guys. |
| 1:00.0 | So a lot of you have left in the comments like I like when you get very detailed, I'm |
| 1:03.3 | getting detailed today. |
| 1:04.8 | Let's get into it. |
| 1:06.4 | First you have to debate the philosophy of a holistic social media approach of, shouldn't |
| 1:10.6 | you just use Instagram as a jabbing platform by itself? |
| 1:14.2 | Should Instagram be a place where you're jabbing? |
| 1:16.8 | Because you also know a lot of your fans follow you on Twitter and Facebook and thinks |
... |
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