What's The Big Idea with Jeff Goins
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 9 November 2021
⏱️ 41 minutes
🧾️ Download transcript
Summary
There’s so much pressure in the speaking industry to land your big idea.
But how do you find it?
When do you know if it’s the right one?
What if it isn’t?
Jeff Goins brings tons of industry experience and “big idea expertise” to the table in this episode.
Jeff is demystifying the “idea formula” and unpacks why commitment to your craft, understanding your category of the industry, and getting your idea in front of an audience really matters.
He also explains why it’s important to show up and focus on making your idea more interesting rather than better. Jeff shares crucial steps needed in landing your big idea, and what to do once you have it.
No matter where you’re at in your speaking career, Jeff has a take-away that will leave you with a desire to build a big idea that will take your speaking career into the future!
THE FINER DETAILS OF THIS SHOW:
- What does it mean to be 80% same and 20% different?
- Three steps to landing your big idea – but it’s not a formula!
- Why you must get your idea in front of an audience.
- Does it matter what your peers are saying?
- Why should get good at copying other people?
- When is your big idea, good enough?
- And much more!
EPISODE RESOURCES
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- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:48.6 | Hey, what's up, Prince Graham Baldwin here? Welcome to the Speak Alab podcast. So good to have you |
| 0:54.7 | here with us today for episode 367. Got a great show for you today as we're going to be sitting down |
| 0:58.9 | with my good friend, Mr. Jeff Goins. Now, as many of you may know, I had the privilege of writing |
| 1:06.1 | a book with Jeff, the successful speaker, which if you have not picked up your copy, make sure that |
| 1:12.1 | you go do that. And we also have some podcast episodes talking about the process of that of working |
| 1:16.7 | with basically a named ghostwriter. And Jeff was phenomenal throughout the entire project. |
| 1:22.1 | But that's not what we're going to be talking about today. Jeff is just a wealth of knowledge |
| 1:25.6 | and industry experience. So I'm really glad to have him here today. |
| 1:28.8 | Talk about finding your big idea. When it comes to breaking down the process and priorities of landing your big idea, Jeff is the man for the job. |
| 1:38.4 | In this episode, we're going to talk about demystifying the idea formula and unpack why commitment to your craft, understanding your |
| 1:45.6 | category, and getting your idea in front of an audience matters most. |
| 1:49.8 | Jeff is also going to talk to us about what it means to actually show up and why you should |
| 1:53.1 | focus on making your idea more interesting, not necessarily better. |
... |
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