What's the Best Way to Continually Launch My Course, and Do You Think the Price is Right?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 16 September 2021
⏱️ 30 minutes
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Summary
#1187 Today on the show we're talking with Rose Griffin from ABASpeech.org. Rose is a seasoned speech therapist who's helped many people. Her specialty these days is helping professionals who work with people with complex speech disorders or autism. She's doing great work, and she's already got a course and a podcast out in the world. So what's she struggling with? Well, she wants to know whether to make her course evergreen, or only make it available at certain times of the year. Should she create some FOMO for her target audience by opening and closing the course at regular intervals? Or is that going to be too much work? We also get into a discussion about pricing. When you get to the moment Rose announces the price of her course, you might already know what I'm going to tell her. But stick around to find out. We really dig into the ins and outs of course launch strategy, as well as the mysteries of pricing (because seriously, pricing is weird). This is a great episode if you've got a course that's doing well and you want to make the most of it, so give it a listen. Show notes and more at SmartPassiveIncome.com/ap1187.
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Transcript
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| 0:00.0 | AskPath. |
| 0:04.7 | AskPack.com |
| 0:06.2 | Dot com. |
| 0:08.2 | Askpats.com. |
| 0:12.8 | What's up, everybody, Pathlin here, and welcome the episode 1187 of Ask Pat 2.0. |
| 0:19.0 | You're about to listen to a coaching call between myself and an entrepreneur, |
| 0:21.9 | just like you. Just like you're in the room. We're breaking it down. We're helping build back up. |
| 0:26.1 | And today we're talking with Rose Griffin from ABASpeach.org. And she is a professional. |
| 0:32.5 | She's a seasoned speech therapist. And she has helped so many people professionals who work with who teach and |
| 0:39.9 | who are often around people who have complex speech disorders or autism and it's so great what |
| 0:45.5 | she's doing and she has a course she has events and you know COVID hit her a little bit in |
| 0:51.3 | terms of how that has affected her business we We'll talk about that a little bit. |
| 0:55.1 | But most of all, we talk and discuss about her course and whether or not she should keep |
| 0:59.5 | that open all the time or make it evergreen. |
| 1:02.4 | Or do we close it and then open it up again and then close it and create a launch sequence |
| 1:07.9 | that way. |
| 1:08.9 | However, that can be sometimes draining or take up a lot of |
| 1:12.1 | additional resources, team and money to continually open and clothes like that. And plus, we get into a |
| 1:17.6 | discussion about pricing. You'll find that very quickly when she announces the price of her course |
| 1:22.1 | that you'll find that I have my typical answer about that. So if you've listened to the show before, |
| 1:27.4 | you'll probably know what I'll say, but let's see if you can that. So if you've listened to the show before, you'll |
| 1:27.5 | probably know what I'll say, but let's see if you can guess. So anyway, today, again, talking |
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