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Guess what, Mango?

What's that, Will?

All right, I know you and I both love old ad campaigns.

They're so fun, so interesting.

They're like a great sign of the time.

So I'm going to go

way back to 1928 for this one. And I'm talking about Lucky Strike here. Lucky Strike cigarettes, of course,

and they launched this splashy new ad campaign. It was designed to attract female customers.

So the ad showed this young woman with a chic flapper haircut. And under, there was this tagline.

And it said, to keep a slender figure, no and under there was this tagline, and it said,

to keep a slender figure, no one can deny, reach for a lucky instead of a suite. And so the

campaign was the brainchild of this lucky strike president, his name was George Washington Hill,

and he'd been trying to figure out a way to combat the stigma against women's smoking

in public. And this was his big idea, encouraging weight-conscious

women to curb their appetite for sweets by taking up a new habit, smoking. Which is probably a little

worse for you than just eating some candy, right? I guess so, but it's an interesting social experiment

to see if you can get them to put down one thing for another. And, you know, today, honestly, we're, of course, horrified by these ads. But back then, they were really effective.

So Lucky Strike Sales soared more than 200 percent. And even proper society women began tucking packs of

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