What’s it Like Starting A Sports Culture Brand in 2024?
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 29 October 2024
⏱️ 39 minutes
🧾️ Download transcript
Summary
Episode 444 of the Sports Media Podcast with Richard Deitsch features Michaela Hammond and Chris Stone, two of the founders of OffBall, a new sports culture brand featuring a website, newsletter, and social feed. You can find them at offball.news. In this podcast, Hammond and Stone discuss what Off Ball is and its attempt to provide a curated hub for the nexus of sports and culture; why they believe they have a unique product in the content space; using human curation for a sports content play; the challenge of getting publicity for a new entity in sports media; where they hope to be in six months and a year as a brand; their previous stops at The The Players' Tribune and Sports Illustrated, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Here's the truth about AI. AI is only as powerful as the platform it's built into. Service Now puts AI to work for people across your business, removing friction and frustration for your employees, supercharging productivity for your developers, providing intelligent tools for your service agents to make customers happier, all built into a single platform you can |
| 0:22.0 | use right now. That's why the world works with ServiceNow. Visit ServiceNow.com |
| 0:27.9 | slash UK slash AI for people. Get ready for a game changer. Adobe Express is the quick and easy app |
| 0:34.4 | that makes creating content for your business easier than ever. |
| 0:42.7 | From engaging presentations to eye-catching animations and social posts, your teams can produce work that's on brand and on time every time. Transform your ideas into stand-out content |
| 0:48.5 | with time-saving generative AI features that are designed to be safe for commercial use. No headaches, |
| 0:55.3 | just results. |
| 0:59.0 | Curious to learn more, head to Adobe.com forward slash express. |
| 1:11.9 | Welcome to the sports media podcast. |
| 1:12.9 | I'm your host Richard Dijch. |
| 1:14.3 | My producer is Patrick Antonetti. |
| 1:17.4 | Two guests for this episode. |
| 1:22.7 | And they are here to discuss a new startup in the sports media space. |
| 1:25.8 | Offball has launched recently. |
| 1:28.5 | And it is a new sports culture brand featuring a website, newsletter and a social feed. |
| 1:30.8 | I will let my two guests explain. |
| 1:32.4 | But big picture, it's to provide personalized curation of all the conversations that are |
| 1:37.9 | going around on a given day in sports and to hit sort of the nexus, which is a natural nexus of both sports |
| 1:46.8 | and popular culture. Michaela Hammond is here, and she is one of the founders of this enterprise. |
| 1:52.6 | She was also part of the founding team of the Players Tribune. I'll ask her a little bit about |
| 1:57.0 | her background when we get into our conversation. She's joined by Chris Stone, also a founder here. |
| 2:02.6 | He's the former editor-in-chief of Sports Illustrated, also worked at the Los Angeles Times, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Audacy, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Audacy and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.