What’s In A Name? From the NWHL to the PHF

32 Thoughts: The Podcast

Sportsnet

Sports, Hockey

4.7 • 1.8K Ratings

🗓️ 7 September 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

The National Women’s Hockey League (NWHL) is rebranding to become the Premier Hockey Federation (PHF). Tyler Tumminia, the commissioner of the PHF, joins Jeff and Elliotte to talk about the rebrand, why they made the change, conversations with other leagues, why they took “women” out of the league name, how does a rebrand of a league work behind the scenes, why they went with “federation”, ongoing talks with the NHL, and if they hope to attract more players by rebranding the league. Music Outro: Sprints – How Does The Story Go? Listen to the full track by Sprints here This podcast is produced and mixed by Amil Delic, and hosted by Jeff Marek and Elliotte Friedman. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

Transcript

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0:00.0	Okay, coming down to three two and one
0:03.2	Welcome once again to another special edition of 31 Thoughts the podcast and Elliot today's guest is no stranger to this program
0:10.5	The NWHL a 16 women's league comprised of the Boston pride the Buffalo butes Connecticut whale metropolitan riveters
0:18.7	Minnesota White Caps and the Toronto six or should we say
0:23.4	Was the league has now been rebranded as the pH after premier hockey federation
0:29.7	And as you'll notice the word women's is no longer in the league's title since the last time we had her on the podcast
0:35.8	Tyler to many has had the interim tag removed from her commissioner title with the league and she's making headlines with today's
0:42.5	Announcement she joins us now
0:45.1	Tyler first of all thanks for joining us once again on the podcast
0:47.8	How are you on this very exciting and some would submit controversial day?
0:52.9	It's my pleasure and I'm doing great. I think it's an exciting time to be a part of this league and
0:59.9	Feeling really good about about today and about the change
1:04.0	The change is a big one. Can you walk us walk us through
1:08.7	What went into the decision to remove the word women's from the league title?
1:15.2	Yeah, so I think when we started talking about this collectively between the board of governors and I
1:21.2	We were coming down to season six. We're heading into season seven and
1:25.8	And there was a lot internally as you guys know that has changed right like the league is
1:32.4	It's most committed and you know deeply invested partners ever
1:35.9	So the ownership of leadership at the club level has also been stronger the salary cap was doubled and we just really had a great
1:44.3	A lot of momentum coming off the season six
1:47.2	With some really exciting stuff and we just kind of felt like it's really new. It's really different
1:51.8	It looks different under the hood this league
	...

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