We are just a few days away from the launch of Nintendo Switch 2, and we're here to tell you

what is happening inside Nintendo right now as they prepare for those momentous launch.

Wow.

Well, let us tell you, they're not kicking up their feet saying, well, that's a job well done.

See after summer vacation.

No rest for the wicked, as they say. They are busy. And they've actually been really busy

beyond just all of the Switch 2 activity. We've been keeping an eye on this and thinking, boy,

if we were a part of this team, we would be exhausted right now. Yeah, yeah, we were noting that, you know, it's a little bit different than the Switch

One launch where like it was sort of all hands on deck.

That was the thing.

Yes.

That was the thing.

Everybody on the marketing teams and all teams really were working on the one thing, which

is to launch Nintendo Switch and do the best job we possibly can to launch

the system.

But we were noting that they are doing so many other things beyond just launching Switch

too.

They opened the Nintendo San Francisco store.

And for some reason, maybe this was just us.

But we were like, oh, that's exciting that a store is opening, but it didn't really seem like a huge deal.

Right.

Because they've had other store openings.

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