The thrifting economy is booming. While thrift shops, antique stores, and consignment boutiques are nothing new, they're becoming more popular as shoppers deal with the rising cost of living, want to help the environment, and even in some cases, want to earn a living as a reseller. Secondhand clothing is a multi-billion dollar global industry. It's projected to grow

about three times faster than the overall apparel market. Ali Rogan is back with thrifters

from across the country explaining why they do it. John, whether it's out of passion for pre-loved

gems or a desire to save money or shop sustainably,

there are many reasons why people are turning to secondhand shopping,

and in some cases, sharing their tips and tricks with others.

My name is Macy Eleni, and I am a content creator and author based in Los Angeles.

Hi, my name is Ugochi Waneri and I am a vintage and thrift

stylist. My name is Helena Kim and I am a content creator focusing on thrift flips and restoration.

My name is Emily Stokel and I am the creator of pre-loved. I grew up in Ohio raised by a single mom

and the thrift store was really the. I grew up in Ohio, raised by a single mom,

and the thrift store was really the only place I had

to go express myself.

I started thrifting as a kid out of a necessity.

It was a affordable option for my family and I back then.

I do believe that economic uncertainty does play a huge role. I can speak to that

from my own personal experience, being a lifelong thrifter. When there is a state of uncertainty,

particularly economic uncertainty, people are maybe worried about cost of living or policies like the tariffs, they might choose to shop

secondhand. You know, I think a lot of people, especially in this country, like, were kind of raised

thinking like new and young equals better and old and used equals bad. That's not true at all,

and we should be reusing these resources. Yes, you can restore

something. You can take that sweater with the hole in it and turn it into something that you

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