What Really Goes into Building a Supplement Brand (Behind The Scenes at Simpson Labs)
BECOMING THE BEAST by Jeff Logan
Jeff Logan
4.9 • 1.2K Ratings
🗓️ 3 April 2026
⏱️ 65 minutes
🧾️ Download transcript
Summary
What does it actually take to build a supplement brand from the inside out?
In this episode, I sit down with my manufacturer, Simpson Labs, for a real conversation about what goes on behind the scenes: formulation, production, quality control, and the decisions that most brands never talk about.
Most people see the finished product.
Very few ever step inside the lab.
This isn’t just about supplements... this is about building something real. From raw ingredients to final product, from vision to execution, this is the process behind Become Nutrition.
If you’re an entrepreneur, athlete, or someone serious about what you put in your body, this conversation will change how you look at the industry.
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Topics Covered:
• How supplements are actually formulated
• What separates real brands from label brands
• Inside the manufacturing process
• Quality control & sourcing
• The business behind Become Nutrition
• What most brands won’t tell you
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Follow & Connect:
Instagram: @JeffLoagz
Become Nutrition: www.BecomeNutrition.com
Mentorship: DM "Beast" on socials
Bookings / Hosting / Events: info@JeffLoagz.com
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Watch the full episode and see what really goes into building a brand.
Transcript
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| 0:00.0 | Jeff Logan, Become Nutrition. |
| 0:07.9 | Good to see you, brother. |
| 0:08.8 | Good to see you too. |
| 0:09.6 | Live in Simpson Labs right now. |
| 0:11.1 | Live. |
| 0:11.7 | In the podcast studio, it wasn't here last time I was here. |
| 0:13.8 | Yeah, man. |
| 0:14.7 | You haven't been here in a minute, dude. |
| 0:15.9 | I should have took a shower before I came up in here. |
| 0:19.0 | Now you smell great, look great. |
| 0:20.5 | Yeah, it's been years since you've been here, but I see you at all the trade show, so it's always |
| 0:23.6 | good to connect, but yeah, good to have you back here, man. Good to be back. So become nutrition, man. I've been seeing the growth over the years. Congratulations. Thank you. It's great. I remember when we first chatted many, many years ago. |
| 0:37.2 | You know, I was quoting your products for you and, you know, you didn't have a name or a brand for it. |
| 0:42.6 | So we called it Superstar. |
| 0:44.1 | Superstar. |
| 0:44.9 | Superstar is still on my files for Become Nutrition. |
| 0:49.3 | So it's become nutrition slash superstar. |
| 0:52.3 | And I refuse to take it off because it's don't so it's a good story it's good |
| 0:55.9 | energy so i'll save it there but yeah you know going but no but as become started it's funny you put |
| 1:01.0 | that but before become started or you start um manufacturing for become there there was no superstar |
| 1:06.6 | i didn't do any films yet so like that that manifested. That's where it came from, |
| 1:10.9 | Superstar, |
... |
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