Hey, everyone, you're listening to Superwomen.

Today's podcast is with Jade Watson, the founder and CEO of Sigbert.

She started her career developing content for VC-backed companies, and upon noticing the lack of female leadership in the space,

she was inspired to create a company with female leadership

at its core that focus on engaging unscripted storytelling digital platforms. They've created

hit series for brands like Snapchat, Facebook, and some of the most followed media companies,

including the Shade Room, the Doing Things Media, and they are the team behind the Shade Room's recent originals,

The Cous, Shady Brunch, and Love Lock, which have amassed over 40 million views. Take a listen.

Welcome to the podcast, Jade. Thank you so much for having me.

So I would love to start with your early years.

Did you always know that production and film and TV was something that you were interested in?

Yes, it's so funny you asked that because I always knew that I wanted to be in some sort of like production because I always found that it was such like an interesting window into our world. And it always taught me, you know, really interesting things like about everything. So I remember being 13 years old, sitting at my grandmother's house in Toronto. And we were there. And I just remember

watching a show where, you know, it was a travel, like, kind of documentary show. And I was like,

wow, this is someone's job where they get to travel the world and explore new places and like see

the world through that lens. And they get to do that for their like living and for

the rest of their life. And I thought what an interesting career to kind of pursue. So I went to

school for media production. Really the first time that I knew I wanted to be a producer was actually

when I was sitting in my internship at Time magazine. And you know, one of the other producers was like, well, Jay, like, what do you like to do? What are you passionate about? And I was like, well, I love, you know, like sitting down talking to people, getting different perspectives. That's really my favorite thing within this field. And she was like, oh, okay, cool. So you're a producer. And I had never heard it really put together so just like quick and

eloquently. So that's kind of when I knew, okay, this is really what I want to do. This is

what I'm going to continue going after. And from there, I started the media company.

So when you started the media company, how did you secure funding or convince or maybe you

self-funded it as that isn't you know

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