What Orison Swett Marden and Success Magazine Can Teach About Perseverance | #Success - Ep. 62

The Russell Brunson Show

Russell Brunson

Marketing, Entrepreneurship, Business

4.8 • 982 Ratings

🗓️ 18 August 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring! This was more than just a magazine. It marked the beginning of the personal development movement in America. Its founder, Orison Swett Marden, overcame enormous challenges to publish that first issue, and his story has deeply inspired me during some of my own most difficult seasons in business. Key Highlights: ◼️The story behind Success Magazine and its role in shaping the personal development movement ◼️The obstacles Orison Swett Marden faced to publish the inaugural issue ◼️How Marden’s perseverance gave me perspective and strength in my own entrepreneurial journey ◼️A look inside the 1897 issue and its early success principles ◼️Why Marden’s mission to change lives still matters today For me, this first issue is a reminder that persistence and belief in a mission can carry you through any challenge. Marden’s story has fueled my determination, and it can inspire you too! Wherever you are and whatever challenges you face, his example proves that one person’s vision can change everything! And, if you’re interested in learning more about what’s inside this first issue of Success Magazine, I’m putting a link below so you can see my notes and thoughts about all the articles and ads in this rare first edition! Get Russell's book notes here: ⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠◼️ If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's clickfunnels.com slash podcast.
0:24.7	ClickFunnels.com slash podcast right now.
0:22.3	That's click funnels.
0:22.9	com slash podcasts.
0:24.7	ClickFunnels because you're one funnel away from changing the world.
0:28.4	This is the Russell Brunson Show.
0:33.0	What's up everybody?
0:34.0	Welcome back to The Vault.
0:35.1	One of my favorite things I've ever found to share with you guys today. This is an issue of Success Magazine, but it's not any issue. It is the first issue ever. This is one of the most rare things I have. And in my collection, I've actually come across two. So I actually own two to these, which is kind of crazy. The very first issue ever, Success Magazine, was December 1897.
0:54.5	Success Magazine was, you think about, like,
0:56.3	personal development was not a thing prior to Success Magazine.
0:59.3	There were a couple people who got into personal development
1:01.7	and success and things like that.
1:03.0	The founder wrote this magazine, put it out there,
1:04.6	and this became the thing that, like, blanketed the country
1:07.5	and was the introduction to personal development principles
1:10.7	across America.
1:11.6	It literally changed the landscape. It changed our country. And it all started with this inaugural
1:16.6	issue of Success Magazine. I've not read the whole thing because like how expensive and rare
1:21.6	this is, I took it out and very carefully was trying to read all the different pieces and stuff.
1:25.6	So I read a lot of it. So I pull it out.
1:27.5	You want to see what it looks like inside
	...

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