What No One Tells You About Content Marketing | Ep. #881

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 December 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What No One Tells You About Content Marketing [00:35] The key isn’t just writing new content and promoting it. [00:55] You have to update your old content. [01:07] Kill off your irrelevant content. [02:05] Have a methodical process for updating and repurposing your content. [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly. [03:37] You should be evaluating your content once per year, but ideally once every few months. [04:09] That’s it for today! [04:13] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about what nobody tells you about content marketing.
1:02.0	When no one tells you is content marketing. When no one tells you is content marketing,
1:05.0	the key to it, isn't just writing new content and promoting it.
1:08.0	Everyone's like, yeah, you do more marketing.
1:10.0	Some people say you spend 50% of your time writing,
1:12.0	50% promoting, or 80% writing, 20%
1:15.3	promoting, or 20% rioting and 80% promoting. Whatever ratio, that's not the truth to
1:21.2	content marketing when it comes to doing really well.
1:24.0	If you want to do really well, you've got to do two things.
	...

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