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Heather, why don't you just go ahead and introduce yourself. Tell me who you are and what you do.

I'm Heather Vogel. I'm a reporter with ProPublica and I've been investigating the rental market for the last year.

Heather owns a home now, one that she bought in 2019. But before that, she both rented and owned.

When you were a renter, did you ever give thought to like how your rent was calculated?

No, I never would have suspected that there was any type of sort of big data being used to come up with these prices.

I always just assumed it was some leasing agent saying, hmm, I think we can, you know, the market's pretty good.

I think we can go up a little bit more or whatever. But yeah, this was a complete surprise to me.

The surprise is what Heather has been investigating. It's the use of algorithms to set and increase rental prices at apartments owned by some of the biggest management companies in the country.

It was something she stumbled on while reporting a story on private equity firms in the housing market.

A tenant in Seattle emailed her because he was shocked by his own rent increases.

He'd been a loan broker and a bank examiner, so he knew the world of real estate and finance.

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