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Good afternoon, good evening or good morning, everyone, depending on wherever in the world you're joining us from.

I'm broadcasting live from Twitter headquarters. It's David Sachs here.

Even before the halting, glitchy, and frankly, weird launch of Ron DeSantis' presidential campaign on Twitter.

It was clear that Linda Yaccarino was taking a tough job.

Twitter CEO is not a normal CEO gig,

especially when you're Elon Musk's pick to run the company.

The consensus was that whoever took that role was going to have quite an uphill climb. That's Victoria Elliott, who covers platforms and power for Wired. Both because of the

position that Twitter is in right now, and also because of the visibility that Elon has and

the fact that even for companies where he's not necessarily running day-to-day operations

like SpaceX, he's still kind of considered the face of that brand.

Yakorino has to thread a delicate needle, keeping Musk happy while winning back skeptical advertisers.

She has a deep background in ads and partnerships.

That's what she was in charge of at NBC Universal.

They need someone with that expertise, especially because they have lost so much advertising

revenue in the six months-ish that Musk has been in charge.

So I think qualification-wise, she's a very smart and natural pick,

of course. But there's something else, something Victoria wrote a story about, something that

fits a pattern in corporate America. It is, I think, not lost on people, specifically like

academics and experts who study these patterns, that in this

moment where the company is doing much worse than it's done historically, that it is a woman

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