This episode is brought to you by Shopify.

The All in One Commerce platform to start, run and grow your business,

whether you sell in flaky soul or buy not prints.

Shopify covers all your sales channels to simplify selling online and in person.

Plus, they provide industry leading tools and 24-7 supports we can not you grow.

This is Possibility powered by Shopify.

To sign up, visit shopify.co.uk slash podcast23 or lowercase.

I started my interview with Ashley Carmen by asking her to listen to a song or rather a clip of a song.

So do you do you know what that was?

Yes, I am very well aware.

Can you tell me what it was?

Yes, so it's a song called Hey Kids by an artist named Molina.

She's a Danish Chilean singer.

And Ashley knows the song because it was a key part of a story she just wrote.

Ashley covers all things audio for Bloomberg News.

I asked her to humor me and listen to another clip.

What's this one?

So that's the same song Hey Kids, but it's set up.

If you wanted Hey Kids on a streaming service like Spotify and found that track,

it might seem like the Molina song, but it's not.

Someone else, not the singer, not the music label, is making money when you listen to it.

I met the co-owners of the label that Molina is signed to.

...