I spent $500 on shine.

If you keep up with TikTok trends, you've probably come across a Sheehan hall.

I just went on a shine hall.

Got $500 worth of clothes for $10.

A woman, usually young, often white, showcases the massive amount of cheap clothing she got

from the Chinese online retailer, Sheehan.

The TikTok robot voice lady says it wrong.

Good news is, I've got clothes for all the winter.

Bad news is I'm out $600.

I went down a very long TikTok rabbit hole of watching Sheehan Hall videos. Have you watched

these? Yeah, of course I've watched them. There are so many of them all over the internet.

That's reporter Louise Metzakis, who spent six months investigating Sheehan's explosive popularity for the tech news site rest of world.

When she was reporting, she watched video after video.

There was this girl, and she was dumping out the kind of cardboard box that you might get

like a dishwasher in or something, and there was just endless plastic packages spilling out

all over her floor that were filled with bikinis and

crop tops and pattern socks and little earrings. And she was just sort of like yelling at the top of

her voice about how excited she was about this gigantic, I think it was like a $500 Sheehan Hall.

Sheehan's clothes are incredibly affordable.

And if you're in their core demographic, young women, it's almost impossible to escape their

marketing.

If you imagine a Venn diagram of social media, fashion, and software, Sheehan is right in the

...