There's a distillery near where Kelly Phillips urlives outside of Philadelphia that will deliver

liquor to your door.

So we actually ordered liquor online and you know paid and they got a message that said

they were going to deliver it and if we'd like to pay a tip we could do so through

Vennmo. Kelly is a tax lawyer and a writer for Forbes and she just wrote a big story

about tipping and all the new ways we tip. Vennmo is obviously one of them, point of

sale screens or another. You know the screens where you can push a button to give 15, 20

or 25 percent to your barista. They're popping up in a lot of places.

Someone did tell me the other day that they were asked to tip in a grocery store at a self-serve

or kiosk.

But also those screens and pre-formulated tips make it easier for this suggested amount

to slide upwards. The day before I spoke with Kelly her husband had gone to get a haircut

for himself and their son.

And when he went to tip at the bottom where the percentages pop up, his regular tip

was the minimum offering that they gave him and he said it made him feel actually kind

of angry about the whole tipping process which is exactly what the professor in my story

noticed.

As tip creep goes up, people feel a little more resentful and someone referred to it the

other day as emotional blackmail, right? Like this idea that if you don't tip your, if

you don't tip and if you don't tip well in almost all kinds of sectors now that you're

somehow a bad person.

So there's, I think there's a lot of a psychological, you know, reckoning to come about how we feel

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