I hope you guys are ready for the biggest Ian Hall ever because I did a lot of

damage last week and it finally came in so let's get started.

If you're a woman of a certain age, let's say under 30,

you are probably intimately familiar with Sheehan Hall's on Tik-Toc.

Searching that hashtag, Sheehan Hall, or any of

that's holiday variants, will spit out a predictable genre.

You would probably see a young woman in her bedroom unboxing lots and lots of clothes or eyelashes or what

have you from Shee in and it's usually a video of let me show you what I got from my latest Sheehan Hall and they're holding up

Whatever the latest item is and just telling the viewer how inexpensive it is that's Jordan Holman who covers the retail the Fast Fashion Giant has turned retail on its head, especially for a demographic that wants

things cheap and wants them now.

Well you could get like eyelashes, know the fake eyelashes a whole bundle of them for like five dollars probably even cheaper

You could get a t-shirt for maybe five dollars bikini for10, things along those lines,

where it's like eye-popping prices.

If I told you what I paid for everything in this box,

you wouldn't even believe it.

She has having an insane home sale right now with items

starting at literally six cents. These videos are not an accident, not a byproduct of random consumer

enthusiasm. They're a core part of random consumer enthusiasm.

They're a core part of Sheehan's strategy to reach shoppers and say,

buy this thing right now.

You want new outfits to go on your vacation or you want new outfits to show up in your

you know tic-toc videos and Instagrams and she and has become that place that go-to place that people think of

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