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Slate Technology

What Next TBD | Influencer vs. Influencer

Slate Technology

Slate

Society & Culture, Technology, History

4.6636 Ratings

🗓️ 22 December 2024

⏱️ 31 minutes

🧾️ Download transcript

Summary

One influencer working for Amazon sued another influencer who works for Amazon for creating content that looks too similar to theirs. But with how the algorithms work and reward, was this an inevitability? What does this mean for the economics of the influencer position? Guest: Mia Sato, reporter covering platforms and communities for The Verge. Want more What Next TBD? Subscribe to Slate Plus to access ad-free listening to the whole What Next family and all your favorite Slate podcasts. Subscribe today on Apple Podcasts by clicking “Try Free” at the top of our show page. Sign up now at slate.com/whatnextplus to get access wherever you listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Adobe Express is the quick and easy Create Anything app.

0:05.0

It's a game changer for my business, my go-to for creating content.

0:09.0

From social posts to images, videos, flyers, whatever I need to stand out.

0:15.0

With customizable templates and smart features, it saved me endless hours.

0:20.0

And the best bit, it's free.

0:23.6

Search for Adobe Express to find out more and get started today.

0:28.6

Alright guys, let's head to the stadium and grab some high ground.

0:32.6

Copy that, I'll drop near the checkpoint.

0:34.6

I'll take the building on the left and watch out for any teams going for the same spot.

0:38.7

I'm in position. Whoa, that does not sound good. Play it down, play it down.

0:46.5

You need broadband that can keep up with your play. More gamers are choosing EE broadband, the UK's fastest growing broadband provider.

0:55.2

Let's do this.

0:56.2

Search EEBroadband.

0:57.8

To verify I see EE.com.uk slash claims.

1:04.6

I wonder if you could introduce me to Sydney Nicole Gifford.

1:10.4

Who is she? What does she do? Where does she live? Sydney Nicole Gifford. Who is she? What does she do? Where does she live?

1:13.8

Sydney Nicole Gifford is 24. She lives outside of Minneapolis, Minnesota, and she is an Amazon

1:20.9

influencer. That's Mia Sato, who writes about platforms and communities for The Verge.

1:26.3

What that means is she posts on social media platforms like Instagram or TikTok,

1:31.1

and she makes content that's like, my favorite skims body suit dupes on Amazon

1:37.7

or my favorite kitchen finds on Amazon.

1:42.7

If you're not getting all your bags on Amazon, you need to see this.

...

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