If you've been on X, the platform formerly known as Twitter, any time in the last year or two years, you've noticed a change.

Just in the last 48 hours, Ex's owner, Elon Musk, has posted advertisements for his other businesses, insults against CNN for its so-called liberal bias,

and an AI-generated video of himself and Republican presidential candidate Donald Trump

disco dancing through the streets to staying alive. Since Musk took over Twitter back in 2022, the platform has seen a radical shift, one that's best symbolized by a stroll through Musk's feed.

Content moderation has been gutted.

Watchdogs say hate speech is running rampant,

and through it all, there's Elon Musk,

posing about the dangers of immigration and transgender people and the silencing of conservative voices.

Naturally, that's made advertisers nervous. Late last year, Bloomberg reported that X lost roughly $2.5 billion in ad sales,

with many advertisers turned off by Musk's posts specifically.

Musk was just extremely mad that advertisers and advertising trade groups and like a brand

advocacy groups were all pointing out correctly that X has been

filled with so much more hate speech and awful, you know, content since Musk took it over.

That's Natasha Pawa. He writes about business and tech for sleep, and he says when Musk got mad he wanted to do something not about

the content about the advertisers and the way he wants to go about it is not by

doing anything about the issue but by saying that it's the advertisers

themselves who are the problem who are trying to instill some sort of like censorship

by literally just like pointing out the fact that there are

quite a few Nazis posting Nazi symbols on his platform and that there were at least a lot of major brands at one point

Advertising on the platform and their sponsored post were appearing right next to you know some guy

Mocking up an anti-Semitic meme or some other guy like saying some slurs.

Last week Musk made his move, Exud Garm, the Global Alliance for Responsible Media, a nonprofit group that focused on brand safety, meaning staying away from platforms that could

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