The president of Ukraine, Volodomir Zelensky, has been such a powerful communicator during the most recent invasion of his country that it can be hard to pick just one appearance, one video clip that demonstrates his skill.

But I asked the Atlantic's Franklin for, to try. I mean, I think that the, I'm going to go for the cliche, which is the one in the streets with his crew where they defy Russian propaganda and say, we're here. We're still here.

This clip was released just a couple of days into the war.

Russia was pushing a rumor that Zelensky had fled.

This selfie-style video shot on a dark Ukrainian street with the president in a green t-shirt and stubble was Zelensky's answer to the rumors.

There was a repetitiveness to it.

A poetry. Yeah.

It was both rousing and strangely calming to have that effect of reassurance

and also to have this underlying, we're still here, which is kind of, in a way, a rousing

battle cry, I think is very sophisticated. You know the video that stood out to me was from last week when Zelensky was addressing

European Parliament.

We're fighting just for our land and for our freedom.

And it wasn't so much what Zelensky was saying.

It was the fact that the translator choked up.

Yes.

Yes.

Nobody's going to break us.

We're strong.

Where Ukraine is.

Look, Zelensky is an entertainer.

He was one of the most sophisticated media moguls in his country and his region of the world.

Yet there's something about what he's pulling off that I think that it feels authentic in the moment.

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