What Marketing Channel is Really Causing Your Sales? | Ep. #667

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 May 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line. [02:02] Google Analytics also has multi-channel attribution. [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7. [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics. [04:20] Segment will take your data points and push it to your CRM. [04:46] That’s all for today! [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about what marketing channel is really causing your sales.
1:02.0	So this is a problem I hear from a lot of people. channel is really causing your sales.
1:02.7	So this is a problem I hear from a lot of people and they, I'll get emails, I'll
1:06.4	get slack messages from people.
1:08.0	Eric, how do you go about handling attribution?
1:10.3	We're having this attribution problem right now because people have traffic coming from all these different sources everywhere.
1:15.8	How do you wrangle all the data to make it well really fair for you to assess where you're getting most of your marketing ROI from.
1:24.5	So, I mean, I don't know if we want to jump straight into solutions.
	...

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