What Marketers Can Learn From Live Stream Shopping in China | Ep. #1035

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 June 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1035, we discuss what you can learn from Chinese live stream shoppers. Tune in to hear what you can learn from this new trend. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketers Can Learn From Live Stream Shopping in China [00:45] Eric recently read a piece in the Wall Street Journal about this. [01:00] Live stream shopping is following an influencer while they are shopping in real time. [01:15] China does 220 of these types of live streams per month. [01:30] Certain shop collect a commission. [01:55] Neil thinks you will start to see this in the US within the next two years. [02:05] He thinks this will also include future virtual stores. [02:55] Figure out if this is something you can take advantage of somehow. [03:30] The combination of offline and online worlds will continue. [03:45] That’s it for today! [03:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
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0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
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0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about what marketers can learn from live stream shopping in China.
1:01.0	So Neil, have you heard about this phenomenon yet? I have not heard
1:04.5	about this phenomenon. I'm actually curious to see. All right so I'll explain. There's this piece I
1:10.8	recently read on the Wall Street Journal's this has actually been going on for a while, but, you know, live stream, people go on YouTube, people are live streaming on Facebook or LinkedIn or even Instagram. People are just kind of talking about things right in this scenario what's going
1:23.8	on is you might follow an influencer and you're going to follow them for maybe two to
1:27.2	three hours while they're shopping in a store and the influencers are going to
1:30.4	talk about the products that they like the the ones that they find are interesting.
1:34.0	And then what happens is the products start to appear.
	...

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