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And thanks for listening. Welcome to the HBR Cast from Harvard Business Review. I'm Sarah Green Carmichael.

Today I'm talking with Sally Osberg, President and CEO of the School Foundation.

She's the co-author with Roger Martin of Getting President and CEO of the School Foundation.

She's the co-author with Roger Martin of Getting Beyond Better

How Social Entrepreneurship Works.

Sally, thank you so much for talking with us today.

My pleasure, Sarah.

So it's rather wonderful, I think. There are many organizations today that are seeking to do well by doing good, but in the book you and your co-author Roger lay out a specific definition of social

entrepreneurship to sort of distinguish it

from some of these other different avenues

that people might have heard about.

So I thought we'd just start by talking about that definition. Can you just sort of walk us through how you define it?

Sure, and it might be helpful to give you a little context about why we thought it was important to define it in the first

place. You know, years ago as Jeff Scull set up his foundation, he wanted it to actually

accelerate positive change in the world he saw a special

kind of actor someone he felt was acting a whole lot more like an entrepreneur in

attacking society's most pressing problems, then a, to use your phrase,

do gooder.

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