What Magic Can Teach Us About Speaking with Justin Flom

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 8 January 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Justin is a unique guest who is unlike any other guest we've had before on this show: he's here to explain what magic can teach us about speaking.

As a magician, Justin is an amazing entertainer who speaks and performs from stage. On episode 219, Justin tell us when he knew he wanted to pursue a career in magic, how he strategized which markets to focus on and what his business look like today.

We dig into those topics and more so join us on today's edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

How to deal with a topic that needs to be explained to your potential clients.
How did he get on The Ellen DeGeneres Show?
What would he do if he were starting over today?
Why there is no silver bullet to content marketing.
How did doing one event for free lead to a book deal with Wal-Mart and an international ad campaign for Coca-Cola?
Does he customize his magic presentations for each client?
Where does he get his ideas for new material?
When does he know a bit is ready for stage and how does he test it?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:49.0	Hey, what is up? My friend, Grant Baldwin here. Welcome back to the speaker lab podcast. We are here
0:52.5	on episode 219 as we enter
0:55.4	2019. It's a new year. Happy new year to you. I hope you're having a good year so far. We got big
1:00.8	plans for this year and I hope you had a happy new year and all on the happy holidays and all that jazz.
1:06.4	All right. Hey, before we get into today's guest, I want to remind you if you haven't already,
1:10.8	you definitely want to stop by and if you haven't already, you
1:11.4	definitely want to stop by and check out our free training, teaching you all about how to find
1:15.9	and book paid speaking engagements. We're going to walk through a step-by-step process, the speaker
1:20.5	success roadmap of how exactly you can find speaking engagement. So if you've been kicking around
1:25.4	like the idea of being a speaker, maybe you've listened to this one episode or many episodes and you're going, 2019 is my year. I'm going to do this. I'm going to give this speaking thing a go. Then you definitely want to stop by and check out free speakerworkshop.com. Again, you can find that over at free speakerworkshop.com. It's a free training that we offer every single day teaching all about how to find a book paid speaking engagement. So whether you're brand new, just getting started, or you've been at it for many years and you're trying to figure out how to build some more structure and systems into your speaking business, then this is for you. Again, check it out over at free speakerworkshop.com. Okay, so today we're going to be talking with Justin Flom. Now, Justin is,
2:02.0	not necessarily a speaker, but he's actually a magician. And so we actually crossed
2:07.4	paths recently. I went to see him perform. He was amazing, a phenomenal, phenomenal performer.
2:12.7	And partway through, you'll hear the story that we discuss in the interview here. But it's a different
	...

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